As 2006 draws to an end, BTL reflects back on a year of 20th Anniversary celebrations which have spanned the breadth of Asia.
Despite the downward pressure on freight and the cost pressures of high oil prices, BTL has continued its philosophy of combining business and pleasure – which has been reflected in the spirit of the various celebratory activities between September and December.
Much has developed since BTL's inception in early 1986 when Joachim von der Heydt visited one of his chartered vessels in Madras and was convinced by the then husbanding agents to commence a common feeder service in the Bay of Bengal.
Little did von der Heydt realize that this would be the start of many years of travel commitment spanning the region from Dubai to Tokyo. Today's business profile predominantly concentrates on India where BTL introduced the concept of direct shuttle feedering. Operating on eight sectors largely from India's East & South coasts, BTL remains the strongest player in its field.
The Singapore/Chennai racing route comprises 4 x 1600 teu vessels offering fixed day twice weekly sailings which command a dominant trade share. Including BTL's Chennai Colombo twice weekly service BTL represents approx 50% of the Chennai Container Terminal throughput. Tonnage on the other various sectors ranges between 600 to 1200 teus and includes vessel sharing agreements with APL, Maersk, OEL and SeaConsortium.
With one 'wing' of the Tiger developing in the East (China/South East Asia entry), the other 'West wing' has already been established with the Middle East business providing over 50,000 teus this year. Both of these new activities are supported by BTL Representatives in Shanghai & Dubai respectively.
The ‘party marathon’ started in Kolkata signifying the first port of call in India made by BTL. This was followed by another 10 trade functions split over the September and November Management tours cumulating in Taipei on Friday 8th December with a formal dinner function complete with a viewing of the BTL 20th year video and 2006 BTL Golf Masters activities.
All the functions have been well attended reflecting BTL's close relation and friendship with the clients. Indeed the Golf connection has not been omitted with now five regional tournaments being hosted annually and a Grand Slam being played of all the top four winners next June in Sanya, Hainan.
Combining The BTL Masters and Singapore 20th Anniversary celebration witnessed a day's event which was the talk of the town for months.
On the tonnage front BTL's current 600,000 teus annual throughput is handled by 21 vessels. BTL now owns seven agency offices in India and Sri Lanka and the purchase of owned tonnage continues with Tiger Pearl being the current 'flagship'
....but all historical achievments can only be made with the right partnership and BTL has been blessed with a strong and supportive Chairman and major shareholder, Heinrich Schoeller, whose belief in the business has never faultered and without which BTL would not be the 'TIGER' it is today. With its head office in Cyprus and composition of Management talent from East & West, BTL knows how to 'make the difference'.
As the next 20 years is contemplated a new office image (including owned premises in Chennai & Colombo) sets the theme for some rejuvination and new spirit.
Both on and off the golf course BTL remain:-
May many more Anniversaries follow!
BILL SMART
Director
Bengal Tiger Line
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